Mar.5 2013 Ken Segall and all about Apple Marketing

Posted by Sam Behrend 
 
segall 
 It’s impossible to think of Apple without thinking of Steve Jobs but Ken Segall, known as the man who put the “i” in Apple, is the man most responsible for introducing the company we know as Apple to the world.
Ken’s book, Insanely Simple, goes behind the scenes with Steve Jobs, showing how Job’s focus on simplicity earned Apple gigantic rewards. For more than 12 years, Ken Segall worked closely with Steve Jobs as his ad agency’s creative director, spanning NeXT and Apple. Segall led the advertising behind the Think different campaign and started the i-frenzy by naming the iMac.
Steve Jobs has become an iconic symbol for people in Technology. Not only is he revered, but admired as a genius of design and ergonomics.
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